Johan Lindeberg: Elevating Golf Style & Lifestyle Since 1996 - Explore Johan Lindeberg's Vision in Fashion & Photography
Johan Lindeberg was born from the desire to revolutionize golf attire worldwide, infusing it with style and vitality both on and off the course. Since 1996, we've been seamlessly blending the realms of fashion and sports, offering sleek, daring, and comfortable products for the modern active lifestyle.
Johan Lindeberg, a Swedish fashion designer and entrepreneur, is the visionary behind this movement. Renowned for his minimalist yet cutting-edge style, Lindeberg has left an indelible mark on the fashion landscape.
Beyond his fashion prowess, Lindeberg is also a talented photographer. His photography mirrors the raw, urban aesthetic of his fashion designs, capturing gritty cityscapes, candid moments, and captivating portraits. Through his lens, he presents a unique perspective on contemporary culture, blending fashion, art, and street photography to craft compelling visual stories.
Selected artworks from the shop
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Introducing JAY3LLE: Johan Lindeberg's Next Creative Chapter
Johan Lindeberg, renowned for his influential work at Diesel and for founding J.Lindeberg and BLK DNM, is now embracing a new persona: JAY3LLE. This transformation allows him to reclaim his name and wield it freely in his creative endeavors. Explaining the shift, Lindeberg remarked, "It's been challenging to integrate my personal identity into my creative ventures while my name remains tied to a brand I've moved on from."
Under the moniker JAY3LLE, Lindeberg will not only express his individual creativity through physical and digital mediums but also through collaborations and consultancy roles. He emphasized, "As JAY3LLE, I have the freedom to express my authentic self, lead a creative design studio, and cultivate a progressive platform for inspiring innovation."
Lindeberg boasts a rich history as a visionary brand builder. In the 1990s, he spearheaded Diesel's iconic successful living campaign and played a pivotal role in shaping the Diesel lifestyle. Following his tenure at Diesel, Lindeberg launched his eponymous brand, J. Lindeberg, pioneering the fusion of fashion and sports. In 2007, he staunchly defended his creative vision by departing a board meeting when investors proposed a divergent direction for the brand.
Subsequently, Lindeberg lent his styling expertise to Justin Timberlake and collaborated on the creation of the brand William Rast. He later founded BLK DNM, a thriving movement born in NYC. Transitioning to photography, Lindeberg returned to J. Lindeberg as a creative consultant, revitalizing the brand's identity from 2016 to 2017. Additionally, he led the repositioning of BLK DNM in Stockholm in 2019.
Lindeberg's influence extends beyond fashion, as he has consulted for Pernod Ricard, infusing new creative energy into brands such as Martell, Glenlivet, and Avion Tequila. He also served as Creative Director for the launch of Absolut Elyx.